Facebook-owned messaging and interaction platform – WhatsApp – now offers its Business App to Apple iOS devices.
WhatsApp Business App has been available on the Android operating system for over a year. According to the company, it has been vastly brought into use by millions of businesses across the globe.
Initially, the iOS version of the keenly anticipated app is available for download in 7 countries: India, Indonesia, the U.K, Germany, Brazil, Mexico, and the U.S.
The app is already available for download from the App Store for free. And for the rest of the countries across the world, it will be rolled out in the following weeks.
WhatsApp emphasizes on the fact that they are fulfilling the requests of a huge number of small businesses wanting to use the service on their favorite device.
What Does WhatsApp Business App do?
As the name suggests, WhatsApp Business App is primarily meant for businesses. With the small business owner in mind, it offers various tools to a business, so that it can interact with its customers with ease.
A business owner benefits from it through automation, sorting and quick responding to the messages. Adding to that, it works just like the normal version of WhatsApp. One can do anything and everything which the regular version offers.
Business Profile makes it possible for a business to provide self-description and details such as its address, email address, and website.
Quick Replies is also a very useful tool that WhatsApp Business app offers. A business can save messages in order to reuse them for sending purpose. It comes in handy when the business has to answer common or frequently asked questions.
Similarly, tools like greeting messages and away messages can be used for introducing customers to the business and letting them know when to expect a response respectively.
Interestingly, a feature called Labels will also make its way to the iPhone soon, according to the company. It lets the user organize various contacts and chats with different labels. For example, a business can label a chat or a contact denoting it as ‘pending payment or ‘new customer’, depending upon relevant ongoing conversation.
WhatsApp Web client is also there to keep the conversations going on between the customers and a business.
If you are a business owner, how well has the Whatsapp Business served you on your Android device so far? What do you make of the iOS version of the app? Let me know in the comments below.